Stop guessing.
Start knowing.
The 63 launch metrics that high-level strategists actually track.. so you can see exactly what worked, what didn't, and what to fix next.
You finished the launch.
But you're still not sure what
actually worked.
You launched. You emailed. You showed up. And maybe you hit your numbers.. or maybe you didn't quite get there. Either way, you're left wondering what to tweak next time.
The problem isn't effort. It's that without the right data, you're making decisions based on feelings instead of facts.
You don't know which part of the funnel let you down
You're not sure if your ad spend actually paid off
You keep launching without a clear baseline to improve from
You track some numbers, but not the ones that actually matter
63 metrics. Six categories.
Every number that matters.
This isn't a list of vanity metrics. These are the exact data points that show you where money is coming from... and where it's quietly leaking out.
Amy J — Launch Strategist
Most businesses aren't broken.
They're just not being
measured properly.
I'm Amy, a launch strategist and data consultant with 11+ years in marketing. I work with online course creators, coaches and membership owners to help them turn their data into confident, clear growth decisions.
Not hope marketing. Not throwing more content at the wall. Real numbers, real diagnosis, and a clear path forward.
This guide is where I start with every client. Because when you know what to track, everything else gets simpler.
Download the free guide and start tracking the metrics that matter.
Get real clarity on your launch performance. Know exactly what to fix, optimise, and scale next time.